Hi, I'm Ro

Lead Designer

Hey There!

I have over 15 years of experience solving tough problems for end users, through user-centric design and research.

The first nine years of my career I was an in-house designer in the healthIT space, and I've spent the last several years consulting on an array of products from Crypto/Fintech, to edtech and so many industries and clients in between.

I love where I'm at in my career, because I have enough experience to be considered an expert in my field, and yet I still feel I have so much to learn!

Qualifications

Lead

I lead a multi-disciplinary team on client projects while staying on budget and on schedule.

I mentor junior designers, empowering them to do their best work. I guide them to set and reach goals that benefit them personally and align with team and company objectives.

Design

I have a great deal of experience with UCD, goal-centered design, various methodologies, and user testing practices.

My career started off designing SaaS and B2B solutions in healthcare, and I've spent the last 5 years as a consultant helping clients design solutions that meet business goals while exceeding needs of their users.

I've had the opportunity to work in a broad array of industries, from EdTech, FinTech, and Political-Charged social media design to digital solutions in manufacturing and construction just to name a few.

Research

I've gained a great deal of experience over the years with usability testing methods, and am well versed in the differing standardized options available today.

I find or collect behavioral metrics whenever possible to make data-driven design decisions.

Experience

Lead Designer

Paxos, 2024 - Now

At Paxos I’m able to apply my expertise learned as a consultant to in-house design. Solving complex problems for users in an uncharted industry-Crypto- for B2B & B2B2C institutions.

Lead Designer

Stride.Build, 2022 - 2024

Stride is a female-founded, values and mission driven organization, with a vision to help build a brighter future for our planet and generations to come. Which means I've had the priviledge to work with an amazing team of people, design consulting for clients that are shaping the future of our financial system in the Crypto/Fintech space or transforming High School education in the non-profit edtech arena. I love what I do.

Director of UX

Mission Data, 2021 - 2022

I lead our design strategy & process from end-to-end as well as mentor junior designers. I champion improvements to UX that have a big impact to end users, and as a result, our bottom line. Such as giving a talk to our dev teams introducing accessibility standards and why they matter. As lead designer I'm given the tools and resources I need to continually grow in my craft, and I share those learnings with my team.

Senior UX Designer

Mission Data, 2018 - 2021

At Mission Data we focus on building the best tools and experiences that solve the right problems for our clients. As their Senior UX designer I led projects and worked internally to ensure we were leveraging the latest design methodologies. I also established myself as a thought leader in the design space, partly by writing for our blog.

UX Designer

Wayster (Formerly ZirMed), 2016 - 2018

At Waystar, a SaaS company in the healthcare space, the majority of my time was spread across discovery, research, and design. I was also responsible for our user feedback forum- a monthly email where we provided users helpful content and conducted remote usability testing. I implemented an SUS method of standardized usability testing across our product line, as well as gained a lot of experience using behavioral metrics and google analytics to make intelligent design decisions.

Programmer Analyst

Kindred Healthcare, 2012 - 2016

At the time, Kindred didn’t have PMs or designers- they had analysts. My job was to meet with users, gather requirements, design the app, write the BRs and test plan, monitor devs, complete DEV testing, and support the app throughout go-live. I was responsible for the entire PDLC.

Intern

Kindred Healthcare, 2009 - 2012

I interned in Kindred’s HR/Payroll IT Department where we designed all HR and Payroll systems. I had the opportunity to try out many roles, including: Instructional Designer, Project Manager, and QA Analyst.