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👋 Hi, I'm Ro,
I solve messy problems with curious empathy.

👋 Hi, I'm Ro,

I solve messy problems with curious empathy.

In my 16 years in the trenches, I've learned that user experience thinking is basically a superpower—and the best design happens when you genuinely care about both the humans using your product as well as those building it.

What sets me apart…

With a PhD in question asking, I don't just design interfaces—I navigate complexity.

Whether it's HIPAA compliance in healthcare or regulatory requirements in crypto, I turn constraints into design opportunities while keeping the human experience at the center.


10+ Industries

Healthcare, fintech, EdTech, manufacturing and many more - each bringing unique challenges

20+ Happy Clients


KFC | XQ Institute | Avery Dennison | Paxos | and counting...

∞ curiosity


I'm fascinated by people & always curious what makes them tick or how I can solve their problems

Featured Impact

Real Problems, Measurable Outcomes. Demonstrating where strategy meets execution.

Paxos Dashboard

Enabling $250B+ Market Infrastructure

Solo designer who freed 1.5 FTEs and enabled enterprise growth by transforming manual operations into self-service platform serving customers managing $10B+ in assets.

98%

Manual request reduction

90%

Customer migration

1.5

FTEs freed

View Case Study
Paxos Dashboard Screenshot
Paxos Dashboard Screenshot

Agricultural Supply Chain

Self-Service for 10,000+ Global Food Producers

Eliminated manual onboarding dependency and created scalable design system for entire agricultural product suite.

98% User satisfaction achieved

View Case Study
XQ Competency navigator Screenshot

EdTech Crisis Rescue

AI-Powered Educational Tools in 3 Weeks

Rescued failing XQ Institute launch with systematic UX leadership under extreme pressure.

100% Task completion rate

View Case Study

Ready to put me to the test?

Many designers dread the whiteboarding session. I embrace it.

I'll never claim to have all the answers—but I know how to find them through systematic thinking, thoughtful questions, and collaborative problem-solving.

Don't take my word for it
Give me your messiest challenge and let's tackle it together. I promise you'll walk away with at least three insights you didn't have before.

Seriously. I'm curious what you're working on. Contact Me ↓

Strategic Design Leadership That Drives Results

Three ways I create lasting organizational impact

Lead

  • Cross-functional design leadership in complex, regulated environments
  • Framework creation & adoption
  • Process innovation
  • Stakeholder alignment

Design Thinking

  • End-to-end design systems and operational efficiency
  • Organizational education + culture building
  • Team mentoring & growth
  • Organizational design maturity

Business Impact

  • Quantifiable results through user-centered design
  • Reduction in manual processes
  • Major enterprise wins enabled
  • Operational cost savings
Resource Library →

Contact Me



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