Solo designer who freed 1.5 FTEs and enabled enterprise growth by transforming manual operations into self-service platform serving customers managing $10B+ in assets.
Self-Service for 10,000+ Global Food Producers. Eliminated manual onboarding dependency and created scalable design system for entire agricultural product suite.
AI-Powered Educational Tools in 3 Weeks. Rescued failing launch with systematic UX leadership under extreme pressure.
A $1m+ a year asphalt company that had seen massive growth in their business over a short time period, and wanted to migrate from a manual process using whiteboards and spreadsheets in order to schedule their jobs, to a robust web and mobile app experience.
I implemented a form of standardized usability testing for a previous employer to test the efficacy and usability of their entire product line.
A simple iOS app which would deliver 2-3 posts per week with fashion or beauty content aimed at women aged 18-39.
My Stride bio provides an introduction to my experience, expertise, examples of thought leadership, and details prior projects that I've worked on with visuals.
I've been honing my design process over the years and wanted to put together a resource to share with other designers, product owners, and stakeholders to help us collaborate better.
For use when you need to get crystal clear on WHO you're serving and WHY they'd pick you. Think of this as detective work - you're investigating your market to crack the case of product-market fit.
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