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Hi, I'm Ro

Director of UX

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Hey There!

I have 13 years of experience in IT, with a focus on UX design in the SaaS and B2B space.

I lead my current employer’s design strategy and end-to-end process and mentor junior designers, all while advocating for my users at every turn.

I’m interested in a leadership role where my team is eager to learn and grow and we’re working together to solve tough problems for our users and stakeholders alike.



  • I lead a multi-disciplinary team on client projects while staying on budget and on schedule.

  • I mentor junior designers, empowering them to do their best work. I guide them to set and reach goals that benefit them personally and align with team and company objectives.


  • I have a great deal of experience with UCD, goal-centered design, various methodologies, and user testing practices.

  • While a majority of my experience has been designing SaaS and B2B solutions, I've spent the last 4 years working on a broad array of products, including a fashion advice app, a politically-focused social media platform, and an IoT monitoring system for grocery stores and restaurants, to name a few.


  • I've gained a great deal of experience over the years with usability testing methods, and am well versed in the differing standardized options available today.

  • I find or collect behavioral metrics whenever possible to make informed and intelligent design decisions.


Director of UX

Mission Data, 2021 - Now

I lead our design strategy & process from end-to-end as well as mentor junior designers. I champion improvements to UX that have a big impact to end users, and as a result, our bottom line. Such as giving a talk to our dev teams introducing accessibility standards and why they matter. As lead designer I'm given the tools and resources I need to continually grow in my craft, and I share those learnings with my team.

Senior UX Designer

Mission Data, 2018 - 2021

At Mission Data we focus on building the best tools and experiences that solve the right problems for our clients. As their Senior UX designer I led projects and worked internally to ensure we were leveraging the latest design methodologies. I also established myself as a thought leader in the design space, partly by writing for our blog.

UX Designer

Wayster (Formerly ZirMed), 2016 - 2018

At Waystar, a SaaS company in the healthcare space, the majority of my time was spread across discovery, research, and design. I was also responsible for our user feedback forum- a monthly email where we provided users helpful content and conducted remote usability testing. I implemented an SUS method of standardized usability testing across our product line, as well as gained a lot of experience using behavioral metrics and google analytics to make intelligent design decisions.

Programmer Analyst

Kindred Healthcare, 2012 - 2016

At the time, Kindred didn’t have PMs or designers- they had analysts. My job was to meet with users, gather requirements, design the app, write the BRs and test plan, monitor devs, complete DEV testing, and support the app throughout go-live. I was responsible for the entire PDLC.


Kindred Healthcare, 2009 - 2012

I interned in Kindred’s HR/Payroll IT Department where we designed all HR and Payroll systems. I had the opportunity to try out many roles, including: Instructional Designer, Project Manager, and QA Analyst.

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